By Karl Rove Excerpt: “An arms race is under way that will deeply affect America’s future. It’s not about next-generation nuclear weapons or hypersonic missiles. Instead, it’s a struggle between Republicans and Democrats over who has the best political data. In this emerging digital age, elections hang in the balance....
Excerpt: “Data Trust, a limited liability company, operates more like a nonprofit in that all of its profits are churned back into its efforts to build the data repository. This is intended to better micro-target Republican voters, an area in which Democrats are now playing catch-up, according to Lansing and...
Excerpt: “WinRed, which officially went live on Monday, has been hailed as the conservative alternative to ActBlue, the site that Democrats used to raise more than $1 billion during the 2018 midterm cycle. The site also goes beyond its liberal alternative in collecting data on donors, which it will add...
Excerpt: “It’s a great opportunity to leverage the excitement for President Trump out there,” said Henry Barbour, board chairman of the data management firm Data Trust, which is involved in the effort. “We’re not going to catch ActBlue overnight. But I’m very confident that it’s going to have a meaningful...
