Data Trust, a limited liability company, operates more like a nonprofit in that all of its profits are churned back into its efforts to build the data repository. This is intended to better micro-target Republican voters, an area in which Democrats are now playing catch-up, according to Lansing and other GOP experts familiar with Data Trust’s operations…Republicans have long tried to counter it, and this year argue they have finally found a way: convince their party members to consolidate around a single fundraising platform and marry the technology to the GOP’s superior voter data repository known as Data Trust. When also melded with Trump’s massive small-dollar donor list, supporters describe the result as a river of donations that will flow to all Republicans.”