By Emily Glazer and Deepa Seetharaman Excerpt from the Wall Street Journal: “Data Trust, the most widely used data warehouse on the right, provides a repository for roughly 2,500 data points about more than 300 million people that campaigns and outside groups such as super political-action committees can tap into, said Matt Lakin,...
by James Hercher Data Trust, the main conservative voter data company, is “in the weeds” on issues such as server virtualization and raw data integrations, said Chief Operating Officer Michael Marinaccio. The former digital director for the US Chamber of Commerce and US House of Representatives joined Data Trust last year....
Excerpt: “Democrats are taking a page from the GOP playbook that amounts to if you can’t beat them, join them. For years Republicans have relied on Data Trust, also a private company, to serve as an exchange operation for GOP campaigns, committees and conservative outside groups. Initially, Democrats argued that...
Excerpt: “The Republican National Committee (RNC) learned the lessons of those defeats, argues lobbyist Henry Barbour, a partner at Capitol Resources, with chair Reince Priebus and his successor Ronna McDaniel recruiting dedicated tech staff. In contrast, the Democratic National Committee (DNC) rested on its laurels. Barbour said: ‘We’re in a strong position...
