by James Hercher Data Trust, the main conservative voter data company, is “in the weeds” on issues such as server virtualization and raw data integrations, said Chief Operating Officer Michael Marinaccio. The former digital director for the US Chamber of Commerce and US House of Representatives joined Data Trust last year....
Excerpt: “Democrats are taking a page from the GOP playbook that amounts to if you can’t beat them, join them. For years Republicans have relied on Data Trust, also a private company, to serve as an exchange operation for GOP campaigns, committees and conservative outside groups. Initially, Democrats argued that...
Excerpt: “The Republican National Committee (RNC) learned the lessons of those defeats, argues lobbyist Henry Barbour, a partner at Capitol Resources, with chair Reince Priebus and his successor Ronna McDaniel recruiting dedicated tech staff. In contrast, the Democratic National Committee (DNC) rested on its laurels. Barbour said: ‘We’re in a strong position...
By Karl Rove Excerpt: “An arms race is under way that will deeply affect America’s future. It’s not about next-generation nuclear weapons or hypersonic missiles. Instead, it’s a struggle between Republicans and Democrats over who has the best political data. In this emerging digital age, elections hang in the balance....
