News

The technology that powers the 2020 campaigns, explained

September 28, 2020

by Tate Ryan-Mosley Excerpt from MIT Technology Review: “Campaigns and elections have always been about data—underneath the empathetic promises to fix your problems and fight for your family, it’s a business of metrics. If a campaign is lucky, it will find its way through a wilderness of polling, voter attributes, demographics, turnout, impressions, gerrymandering, and...

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Democrats Lag Behind GOP in Data Race, Despite Making Progress

August 28, 2020

By Emily Glazer and Deepa Seetharaman Excerpt from the Wall Street Journal: “Data Trust, the most widely used data warehouse on the right, provides a repository for roughly 2,500 data points about more than 300 million people that campaigns and outside groups such as super political-action committees can tap into, said Matt Lakin,...

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Data Trust COO Marinaccio On The Rise Of Political Middleware

July 22, 2020

by James Hercher Data Trust, the main conservative voter data company, is “in the weeds” on issues such as server virtualization and raw data integrations, said Chief Operating Officer Michael Marinaccio. The former digital director for the US Chamber of Commerce and US House of Representatives joined Data Trust last year....

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