by Tate Ryan-Mosley Excerpt from MIT Technology Review: “Campaigns and elections have always been about data—underneath the empathetic promises to fix your problems and fight for your family, it’s a business of metrics. If a campaign is lucky, it will find its way through a wilderness of polling, voter attributes, demographics, turnout, impressions, gerrymandering, and...
By Emily Glazer and Deepa Seetharaman Excerpt from the Wall Street Journal: “Data Trust, the most widely used data warehouse on the right, provides a repository for roughly 2,500 data points about more than 300 million people that campaigns and outside groups such as super political-action committees can tap into, said Matt Lakin,...
by James Hercher Data Trust, the main conservative voter data company, is “in the weeds” on issues such as server virtualization and raw data integrations, said Chief Operating Officer Michael Marinaccio. The former digital director for the US Chamber of Commerce and US House of Representatives joined Data Trust last year....
Excerpt: “Democrats are taking a page from the GOP playbook that amounts to if you can’t beat them, join them. For years Republicans have relied on Data Trust, also a private company, to serve as an exchange operation for GOP campaigns, committees and conservative outside groups. Initially, Democrats argued that...
