Excerpt:
“It’s a great opportunity to leverage the excitement for President Trump out there,” said Henry Barbour, board chairman of the data management firm Data Trust, which is involved in the effort. “We’re not going to catch ActBlue overnight. But I’m very confident that it’s going to have a meaningful impact in the 2020 cycle, and it will be even more than that going forward.” …
WinRed is a joint venture between Revv, a digital payment processor, and Data Trust, a firm that has an exclusive list-sharing agreement with Trump and the national party. Revv was founded in 2014 by Gerrit Lansing, a former chief digital officer at the RNC and the Trump White House who now works for the GOP consulting firm IMGE.”