Excerpt: “Democrats are taking a page from the GOP playbook that amounts to if you can’t beat them, join them. For years Republicans have relied on Data Trust, also a private company, to serve as an exchange operation for GOP campaigns, committees and conservative outside groups. Initially, Democrats argued that...
Excerpt: “The Republican National Committee (RNC) learned the lessons of those defeats, argues lobbyist Henry Barbour, a partner at Capitol Resources, with chair Reince Priebus and his successor Ronna McDaniel recruiting dedicated tech staff. In contrast, the Democratic National Committee (DNC) rested on its laurels. Barbour said: ‘We’re in a strong position...
By Karl Rove Excerpt: “An arms race is under way that will deeply affect America’s future. It’s not about next-generation nuclear weapons or hypersonic missiles. Instead, it’s a struggle between Republicans and Democrats over who has the best political data. In this emerging digital age, elections hang in the balance....
Excerpt: “Data Trust, a limited liability company, operates more like a nonprofit in that all of its profits are churned back into its efforts to build the data repository. This is intended to better micro-target Republican voters, an area in which Democrats are now playing catch-up, according to Lansing and...
