Data Trust has constantly updated voter file and consumer databases that allow us to identify strong voter registration targets.
Data Trust is able to leverage these resources to create unmatched consumer file audiences and new movers lists, provide multiple methods to contact those targets, and track whether those individuals ultimately register to vote and cast a ballot in the election.
Data Trust’s historical voter files also allow us to measure long-term voter registration trends. We’ve compiled the data below as a snapshot into these capabilities in Florida and Connecticut, two states that held concurrent U.S. Senate and gubernatorial elections in 2018 and 2022. We see that the total number of registered voters in both states has grown over the past four years. However, Florida’s massive 11.3% increase has nearly doubled Connecticut’s 6.3% pace. Additionally, while the partisan affiliation of Connecticut’s electorate remained relatively stagnant during this period, Florida’s electorate has undergone notable changes. Democrats continue to hold a roughly 16 percentage point edge in party affiliation in Connecticut, while Florida has flipped from a 2.4-point Democratic advantage to a 1.3-point Republican advantage. The nearly 700,000-person increase in the number of registered Republican voters in Florida between 2018 and 2022 helped contribute to Republican victories throughout the state last November.
Two Growing Electorates:
One Changing Electorate:
With the 2024 election cycle already underway, Data Trust looks forward to continuing to provide the data to our client’s successful voter registration projects. If you are interested in learning more about how Data Trust can assist with your voter registration work, please contact us here.