Excerpt: “It’s a great opportunity to leverage the excitement for President Trump out there,” said Henry Barbour, board chairman of the data management firm Data Trust, which is involved in the effort. “We’re not going to catch ActBlue overnight. But I’m very confident that it’s going to have a meaningful...
Excerpt: “[Howard] Dean recently signed on for an ambitious new project for Democrats: a data exchange aimed at enabling the party to amass the kind of voter intelligence that he said the Republicans have been using to their advantage for years… The [Democratic] data exchange, a for-profit entity that will...
Excerpt: “Republicans’ voter database has long lived in a shared data exchange called The Data Trust, which allows a slew of Republican groups — from campaigns to state parties and even super PACs — to feed in and extract voter information. Democrats — whose data analytics outpaced Republicans’ in 2008...
Republicans’ Data Trust was a key achievement of then-GOP Chairman Reince Priebus, who wanted an answer to President Barack Obama’s effective use of data in his two national victories. The Republican National Committee’s work caught Democrats off guard in 2016 amid widespread scoffing at Trump’s loosely organized campaign operation and...
