Excerpt: “Republicans’ voter database has long lived in a shared data exchange called The Data Trust, which allows a slew of Republican groups — from campaigns to state parties and even super PACs — to feed in and extract voter information. Democrats — whose data analytics outpaced Republicans’ in 2008...
Republicans’ Data Trust was a key achievement of then-GOP Chairman Reince Priebus, who wanted an answer to President Barack Obama’s effective use of data in his two national victories. The Republican National Committee’s work caught Democrats off guard in 2016 amid widespread scoffing at Trump’s loosely organized campaign operation and...
Axios has learned that Brad Parscale, the Trump campaign’s Digital Director, is joining the board at Data Trust, the conservative voter file and data management company that has an exclusive data-‐sharing agreement with the RNC to provide foundational data for right-‐leaning campaigns and groups. Parscale helped manage the Trump campaign’s...
