News

New district lines? We got you

February 15, 2022


It may be a painful reality, but redistricting is happening in 2022 and it is changing the political landscape. With so many state lines up in the air, we know our clients need assurance that the data they are targeting is accurate. Nothing is more crucial than getting in front...

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How political campaigns use your data

October 12, 2020


What campaigns know about U.S. voters and how they use it to shape their strategies By Elizabeth Culliford Excerpt from Reuters Graphics: ” In the United States, political campaigns use data on more than 200 million voting-age Americans to inform their strategies and tactics. The two major U.S. parties compete to...

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The technology that powers the 2020 campaigns, explained

September 28, 2020


by Tate Ryan-Mosley Excerpt from MIT Technology Review: “Campaigns and elections have always been about data—underneath the empathetic promises to fix your problems and fight for your family, it’s a business of metrics. If a campaign is lucky, it will find its way through a wilderness of polling, voter attributes, demographics, turnout, impressions, gerrymandering, and...

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